Earl of East

Earl of East was founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance, and a desire to create something of their own. They live and breathe fragrance because they believe scent is our most powerful sense. Their range of home fragrance and bathing products are all inspired by travel and hand blended in their London studio.